In 2016, after a tragic ski collision that took their 5-year-old daughter’s life and left Kelli with a severe TBI, Chauncy and Kelli Johnson launched the “Ride Another Day” safety campaign to help prevent similar collisions.
They formalized that work in 2023 by creating The Snow Angel Foundation, expanding their mission to reach not just the ski industry but also kids, teens, and families through education and awareness around safe skiing.